The Underutilized Power of Storytelling in Congress

Great article with a message for every person in the world:

As American scholar Brené Brown said, “We’re not thinking beings who sometimes feel. We’re emotional beings who sometimes think!”

If approached the right way, many citizens would say “yes” to the question: “Do you want to help me so that this doesn’t (or does) happen to other people like you?”

Creating a culture and system for story collection is not easy. It takes discipline and near-universal buy-in from the member and staff. But if you don’t have these stories at the ready, then answer this question: How can you justify your investment on a policy initiative if you can’t demonstrate the impact on real people’s lives?

Why remove the emotional parts of persuasive writing?

If extreme negative emotions come through in persuasive writing then it will be ignored or marginalized by very the audience for which it is directed.—Glen Mella, former president of Control4, May 21, 2015

I asked Dr. Mel Luthy to rewrite Glen’s quote and here’s what he sent me:

If your persuasive writing is too emotional, it may lose credibility with those for whom it is intended.

A word of caution: If your persuasive writing is too emotional, it may defeat your purpose and
alienate your audience.

Discretion is the better part of valor.—Shakespeare